Posted on by Elspeth Devine

Excellent Packaging The Key To Increasing Reviews

The question of how to increase customer reviews is an important one to consider for many businesses. Online reviews are becoming a standard part of the way people inform their opinions on businesses, and can be the difference-maker in whether or not they decide to shop with them. Understanding how to increase online reviews, and ensure they are positive, is of the utmost importance.

If you're wondering how to increase product reviews, an easy and simple way is by improving the quality of your packaging.


The Rise Of Unboxing Media

Unboxing media has become a large portion of the entertainment sphere. No matter what the product is, you can find influencers unboxing it all over YouTube, Twitter, Facebook, Instagram, and other social media and video sharing platforms. This means an increase in the importance attached to high quality packaging is consistent across all customer bases. Unboxing videos can be excellent, and basically free, publicity - the way to encourage them is to provide high quality and unique packaging. Similarly, businesses shouldn't be shy about reaching out to influencers and offering products in exchange for an unboxing or review video/post.


Offering Gift Wrapping

Many people buy their products online because they simply don't have the time to go out to the shops and do it themselves. This means that convenience is a consistently high priority. To that end, enterprising businesses need to consider the suitability of their packaging for gift-giving purposes. If packaging is cheap and functional, it requires extra wrapping customer-side in order to become suitable as a gift. If, however, your business offers premium and distinctive packaging, there is less concern about the time needed to wrap the product in something else. Ultimately this convenience and quality mix is what will encourage customer loyalty.

Providing Sustainable Packaging

More and more customers are becoming environmentally conscious with their purchases. If you want to know how to increase reviews while also improving your brand image, a great way is to invest in "green" eco-friendly packaging. You shouldn't be shy about those credentials, either. Be sure to make it clear the packaging you're using is made from recycled or ethically sourced materials, and that the packaging can be recycled again after the customer is done with it. This is a great way to elevate your brand's image.


Finding The Perfect Packaging

To find the packaging that will raise the bar on your business's online reviews, visit Kudos Giftwrap today.

Image Source: Unsplash

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