Are you giving your customers something to talk about, or share, when they buy from you?
The unboxing experience is now more important than ever before with the explosion of ecommerce. This is now a prime opportunity for brands to engage with consumers in the unpackaging time, and win more when the experience is shared with friends and followers. Think about it, when you’re with friends and they have something new, you may ask them where it came from. What’s the most regular answer?... “I bought it online”. It’s not a good enough answer for all the brands, marketeers and online retailers that spend their lives marketing and even remarketing to make sure that they get in front of you at the right moment online. Busy gaming Google, playing a digital game of snakes and ladders, only to discover the algorithms have changed and you tumble to the second page.
In the days of shopping on the high street you knew where it had come from, and it was an experience, but things are changing, and online retailers will have to change too. Kudos Giftwrap operates an in-house studio, for design and sampling, and we manage production, storage and logistics from our own distribution centre in Norfolk. We have worked with a number of retailers to improve the unboxing experience, and we understand the security issues for some industries, the importance of the safe transit for goods. But above all we understand the opportunity there is to capture this moment for brand engagement, so consumers know and remember where they purchased from.
Call us to discover more how we are helping online and traditional retailers to create great customer experiences - that will build a stronger business.
For Online retailers looking to deliver a Customer Experience that ensures return and repeat sales it’s easy to think that this is achieved by easy ordering and fast delivery. After all, isn’t everyone doing that? Herein lies the problem – everyone is doing that. The margins of possibility for creating a real ‘wow factor’ are shrinking. However there’s a neglected emotion that may hold the answer – Anticipation. Read the full article here. Investing in packaging that will be noticed, shared and remembered becomes a no-brainer.
Design companies skilled in the unboxing experience can create bespoke packaging that will delight the customer, promote your brand and build your business. A phone call today could start your journey.
RIPPER STRIP BOXES
These are for large volume users looking for time-saving efficiencies in their operation. The box is quick and easy to open from the flat, and does not require as much making up time as it’s supplied with a peel and stick seal and no extra tape is required.
In addition they provide a seclusive experience for the recipient, with added security as the ripper is secure until delivery.
PROTECTIVE PACKAGING SYSTEM
This system doesn’t cost the earth… We are a supplier for the Protega Protect Paper Cushioning system and Hexcel Wrap system that work in harmony, giving you complete peace of mind that your product will be delivered safely and in a sociably responsible way. Together these systems will reduce packing time and reduce breakages. We recommend that both these systems are needed to achieve great results and we offer trials to large volume users.
MAILING BAGS & TAPE
Advertising with every despatch... These Printed Mailing bags are a real value-add on basic brown boxes. Manufactured in opaque security film with a peel and seal closure, printed in a bespoke design.
Achieve the ultimate in unboxing opulence with our wide range of gift-box options, all ready to be tailored to fit your style. Give your customers the gratifying sense of purchasing an item of distinction with a purpose-made box, produced entirely of high-quality and expertly sourced materials, here in the UK.
Kudos has many styles to choose from – from slick and masculine shirt boxes that complement the superior cuts and fabric to be found inside, to elegant corporate gift packs complete with your choice of bow or magnetic closure.
We also design and supply eye-catching and chic packaging for clients providing online shopping. Call us today to find out how our distinguished designs can help to boost your point-of-delivery touchpoints.
EVERYTHING FOR YOUR
GIFT WRAPPING SERVICE
Invoke the age-old glamour of the department store with made-to-order gift wrap. Characterful, elegant and cost-effective, wrapping paper is an incredibly stylish way to give your products that finishing touch.
Gift-wrapping gives you an edge over competitors and presents a profit opportunity. Additionally, time-poor customers will appreciate the assistance, potentially turning them into valuable brand advocates.
Our talented designers can create hand-drawn designs, fresh graphical prints and branded imprints. We’ll work closely with you to define the messages you’d like to convey with your specialised wrapping. The final designs are available to buy in sheets or on rolls, depending on your preferences.
Increase awareness of your brand whilst fulfilling the desires and aspirations of your customers by opting for fully customised tissue paper, designed to enhance your unboxing experience.
Subtly branded tissue is never considered advertising. Within prestigious brand culture, such packaging is simply the done thing. And when your product is given as a present, branded tissue will let the receiver know that your brand is one that the giver would recommend and like to be associated with.
Tissue paper adds to the excitement of receiving a gift, implying to the recipient that what’s inside is precious and important. Give your customers this exclusive experience at a very cost-effective price. Due to minimum order quantities for printed tissue paper, the unit cost is often very low.
PAPER & TISSUE
Create a uniformity between store colours and web deliveries with printed shred. We offer bespoke print solutions for shredded paper and tissue. From our Eco-friendly range of papers we are able to print to a Pantone colour, and then convert into Rolls, sheets or shred.
RIBBON & LABELS
Complete your packaging with tasteful ribbon or premium labels to give a final touch of indulgence.
Kudos is proud to offer a comprehensive range of luxury ribbons, with a vast range of colours and textures in stock, and the options of foil printing, screen printing or raised print to create the perfect custom ribbon for your brand.
Labels can be produced in a wide range of styles and formats and we can advise on appropriate materials and print methods to achieve the finish that is best for your brand.
TAGS & THANK YOU CARDS
Create a meaningful delivery with a bespoke card or gift tag. From shape cut to stylish our tags have been created to promote traditional brands with a meaningful message. Contact the team to discuss your requirements.
Frequently asked questions
What are the benefits of custom ecommerce packaging?The emotional connection with your brand or products is not the same for online purchases as with traditional retail. Custom ecommerce packaging creates an unboxing experience that sets you apart from your competitors that are merely delivering products, it demonstrates a passion, and builds customer loyalty for your brand.
What is 'unboxing'?An important customer touchpoint in the sales journey, and a moment of delight, satisfaction and occasionally disappointment. Unboxing is the moment of truth, it’s the first time you see your purchase. The better the experience the more likely you will share that experience with friends and family. Everybody remembers a great unboxing experience. A giftwrap service could be an excellent value added service for your customers.
What is the bespoke ecommerce packaging process?Subject to required volumes you want to improve your current unboxing experience. You need to discover what will work for you, and to do this you will want to work with a company with experience in packaging that will take the time to understand your requirements, answer your questions and then make viable recommendations, design visuals and manage the production and timely delivery. Kudos Giftwrap has a passion for creating a memorable unboxing experience, call us for an initial discussion on 01923 947535.
What are the most affordable/cheapest Ecommerce packaging materials?When searching for the most affordable packaging materials we need to consider the peripheral costs and environmental impacts, packaging miles, time and warehouse space saving. We welcome the opportunity to review your current packaging arrangements including work station layout to make recommendations to increase efficiencies and remove operational costs.
What packaging materials are sustainable/eco-friendly?In the UK we recycle cardboard on average 7 times. Almost all our packaging solutions can be recycled and are made from sustainably managed forests, we are happy to discuss these environmental concerns at any time on 01923 947535. We will work with you to be sure that all your bespoke packaging products can be recycled through the council recycling waste management services.
Can we purchase standard ecommerce packaging supplies & materials?Yes for low volume online retailers we have a range of plain packaging available for quick delivery, please see the range here
Are there any legal requirements or standard guidelines for ecommerce packaging?Every business has a duty of care to dispose of business and commercial waste responsibly which includes packaging. For the majority of businesses in the UK this is managed by your waste contractors https://www.gov.uk/managing-your-waste-an-overview.
There are rules and regulations and best practice around the design of product packaging and labelling. For guidance and to see if you are obligated by the Packaging regulations visit https://www.gov.uk/guidance/packaging-producer-responsibilities#check-if-youre-an-obligated-packaging-producer.
If you turnover between £2million and £5million you should be registered as a small producer for compliance. We will consider your requirements and advise.