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Paptic®: A fibre phenomena  Paptic® is an innovative, next-generation packaging material made from renewable wood fibres sourced from sustainably managed forests. It stands out for offering a unique blend of...

World Days in the Drinks Industry: More Than Just a Marketing Gimmick? World Days—those annual global celebrations dedicated to everything from penguins to poetry—have found a cosy home in the...

  If you’re a business owner in the world of retail, gifting, or artisan products, you already know presentation is everything. Beautiful packaging doesn’t just protect a product—it adds perceived value,...

In 2025, travel is no longer just about destinations—it's about maximizing experiences. The leading buzzword among hotel groups is “Travel Maximizer”—a traveller who seeks to extract the most value, enrichment, and...

Colour is one of the most powerful tools in branding. It can instantly evoke emotion, shape perception, and influence consumer behaviour—all before a single word is read. The colours you...

How to justify increased Packaging Spend: The Value of Premium Packaging In today’s competitive marketplace, businesses are constantly looking for ways to differentiate themselves and capture consumer attention. One of...