Blog

In 2025, Luxury packaging is evolving at a faster pace than ever, driven by shifting consumer expectations, new material science, and the high-impact role of unboxing in brand loyalty. While...

In the world of luxury, perception drives value. A product can be exceptional — crafted with the finest ingredients, designed with precision, or made by hand — but if the...

Paptic®: A fibre phenomena  Paptic® is an innovative, next-generation packaging material made from renewable wood fibres sourced from sustainably managed forests. It stands out for offering a unique blend of...

World Days in the Drinks Industry: More Than Just a Marketing Gimmick? World Days—those annual global celebrations dedicated to everything from penguins to poetry—have found a cosy home in the...

  If you’re a business owner in the world of retail, gifting, or artisan products, you already know presentation is everything. Beautiful packaging doesn’t just protect a product—it adds perceived value,...

In 2025, travel is no longer just about destinations—it's about maximizing experiences. The leading buzzword among hotel groups is “Travel Maximizer”—a traveller who seeks to extract the most value, enrichment, and...