Enhance brand recognition

Incorporating your logo, brand colours, fonts, and other subtle signature design elements into all elements of your packaging strategy is critical for enhancing brand recognition. By creating packaging that aligns with your overall visual identity and ethos, customers will instantly recognise your brand when they receive your products, view them on a website, or pick them out on a shelf. Repeated exposure to your branded packaging also boosts brand awareness and recall, reinforcing your marketing and advertising strategies.

Maximise brand visibility by printing your logo large and bold on multiple sides of mailing boxes and bags. This ensures your customers notice it no matter how the package is positioned. Match the packaging colours to your brand palette, like using lilac tissue paper inside a box with a purple logo. Consistent branding helps your customers to identify your products from the packaging alone.

Improved unboxing experience

An unboxing experience that delights customers and stays in the memory requires creative, unique packaging that stands out for all the right reasons. Custom printing on mailing boxes and bags provides seemingly endless possibilities for shapes, special textures, and more. For example, imagine pulling back a flap on a custom-printed envelope to unveil the logo before sliding out the tissue-wrapped product. Well-constructed, visually appealing packaging also makes a great first impression, reflecting positively on your brand.

Communicate brand values

Custom-printed mailing boxes and bags also allow you to articulate your brand values and story. For brands committed to sustainability, choose recyclable materials printed with vegetable-based inks. You can also reinforce your brand positioning, like ‘handmade’, ‘artisanal’, ‘ethical’, ‘luxury’ and so on, through thoughtful packaging design details, communicating what makes your brand unique.

Elevate product perception

The perceived value of your products can be significantly enhanced with high-end printed packaging. Think about the excitement of unboxing an iPhone or Tiffany jewellery. The packaging quality matches the product quality, elevating the perception of what's inside. Furthermore, elevating packaging quality helps justify higher price points for customers, especially when products are purchased as gifts.

Provide useful information

In addition to driving branding, custom-printed mailing boxes and bags provide postal real estate to educate customers about your products and brand story. This can include printed instructions directly onto tissue paper or attached to a branded product info card within the packaging. Promotional offers, loyalty incentives, or special discounts can also be communicated on printed packaging inserts or on the mailer itself. Consider including QR codes or links to drive traffic to your website, social channels, or a dedicated landing page featuring special offers or downloadable incentive content, integrating your packaging strategy with your digital marketing efforts.

Stand out from competitors

When customers order from both your brand and one or more of your competitors, custom-printed mailing boxes help create valuable differentiation, setting your brand apart and encouraging repeat purchases and brand recognition. In a sea of plain brown boxes, your brand's brightly printed mailer covered in beautiful graphics will strongly stand out. Consistent, cohesive branding helps consumers subliminally seek out your products versus generic options, making your brand impossible to ignore.

Get high-quality custom-printed mailing boxes from Kudos Giftwrap

Custom mail packaging bags and boxes are one of the most impactful investments you can make to elevate your luxury brand. For help designing and producing beautiful, branded mailing boxes, bags, and other packaging elements that protect and promote your products, contact Kudos Giftwrap today.