Posted on by Elspeth Devine

A bottle of Chivas regal expertly displayed on custom printed Chivas tissue paper for gift packaging that works to elevate the unboxing experience

Printed tissue paper is a creative and practical way to enhance the presentation of gift products and has stood the test of time for various reasons. This versatile packaging material offers numerous benefits to artisan and independent retailers, from its simplicity and elegance to its eco-friendly credentials – making it a popular choice for small trinkets and cosmetics to high-end jewellery and antiques.

Elegance and style

Tissue paper is softer and more tactile than other forms of paper gift-wrap, giving the product a ‘classier’ feel and adding to its overall presentation. When customised with a brand logo, design, or bespoke colour, printed tissue paper can contribute to a memorable unboxing experience, leaving a lasting impression on customers and the people they buy gifts for. The delicate nature of tissue paper also conveys a sense of care and attention to detail, reflecting a business’s commitment to quality and sensory experience.

Perfect for smaller items

On a practical level, tissue paper is often the best option for smaller gift items, providing both protection and presentation for delicate watches, earrings, ornaments, and candles, in which the beauty of the packaging is often as important as the product itself.

While other forms of gift wrap can be too rigid and ‘heavy duty’ to package intricate items – try packaging a small ring or pendant box with heavy ply wrapping paper – tissue paper provides a lightweight and flexible wrapping material that can easily be folded and moulded around various shapes.

The traditional choice for jewellery and antiques

Printed tissue paper is by no means a new trend. For centuries, coloured and plain tissues have been the go-to packaging option for precious jewellery and gift items, as well as antiques. Its soft texture protects delicate silver and gold surfaces from scratches and damage, while its thinness allows it to conform to complex shapes and designs without distorting or ripping. Tissue paper is still a popular choice among jewellers, especially now that it can be custom printed and tailored to align with a brand’s aesthetic, incorporating specific colours, designs, and patterns.

Aligns with the minimalist trend

Minimalism is a huge trend in contemporary packaging design, the key characteristics being simplicity, functionality, and sustainability, prioritising reduced waste and environmental impact. Bespoke printed tissue paper aligns perfectly with this style trend, as it is both biodegradable and lightweight. By making the switch to minimal packaging materials (e.g. by choosing tissue papers with a reduced paper content) and focusing on simplistic and elegant design, businesses can create an appealing and eco-friendly packaging aesthetic that resonates with environmentally conscious consumers, potentially enhancing the appeal of gift products to a strong and emerging market.

Choosing the right type of tissue paper for your product

There are plenty of different types of tissue paper you can use in your bespoke gift wrapping. In this article, we have mainly referred to printed tissue paper, but plain versions are also suitable for some products, such as organic cosmetics, soaps, and skincare products. You’ll need to choose a style of tissue paper that aligns with the preferences of your target market, as well as the feel of your product and your brand aesthetic.

You can read more about the main commercial tissue paper options in this article we wrote back in 2019. Since then, the sustainability agenda has become even more prominent, so we now strongly recommend choosing an FSC -accredited sustainable product – these are available in a wide range of textures and colours and are often 100% recyclable.

Find out more

By incorporating printed tissue papers into their packaging strategies, independent retailers can elevate their product presentation, enhance brand recognition, and appeal to a broader range of customers who appreciate both sustainability and style. However, it’s fair to say that not all tissue papers are created equal. Some commercially produced packaging materials are still made with solvent-based inks and plastic treatments that make them unrecyclable, so it’s important to carefully select a tissue supplier that aligns with your sustainability goals and ethos.

At Kudos Giftwrap, we provide a wide range of bespoke and customisable tissue papers suitable for various gift products. To find out more, please contact us today via our website or give us a call on 01923 953055.


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