With Christmas just around the corner, it is essential for ecommerce businesses to ensure their deliveries arrive on time and in perfect condition to ensure the merriest of Christmases. One of the most important steps in this process is selecting durable packaging that can protect your products from damage during transit. Let’s look at why durable ecommerce packaging is so important during the festive period:

Protection for goods in transit

The key benefit of using strong, durable ecommerce packaging is that it helps to protect the products you are sending out via courier to your customer.

While Santa and his elves – as well as most couriers – are extremely careful with the deliveries entrusted to their care, packages and boxes can still get inadvertently knocked or thrown around during transit, which can cause damage to what’s inside – and mishandling is, unfortunately, not unknown.

Add to this the fact that many Christmas gifts are fragile – often featuring glass bottles or breakable items – then taking extra precautions with the durability of your packaging will give you peace of mind that your products will stay safe on even the bumpiest sleigh ride.

By using robust packaging for your ecommerce deliveries, you can ensure your products remain safe and secure throughout every step of the delivery process, because if goods do arrive damaged, it is your brand reputation that suffers the most damage, not the courier.

Good packaging enhances the appeal of your products

Good quality ecommerce packaging materials make your product look much more attractive when it arrives with customers. This doesn’t just come down to the design of the packaging itself, although this is important, too. Robust and durable ecommerce packaging is simply more likely to arrive in pristine condition than more fragile packaging, and this makes a better first impression on customers. Appearances matter. Even if your packaging does its job in protecting your goods, if it shows signs of wear and tear on the doorstep, customers may assume the goods inside are damaged and file a return. High quality packing materials also help create an image of professionalism, which can increase customer satisfaction and loyalty towards your business throughout the year.

How to make your christmas packaging more durable

So, what steps can you take to ensure that your packaging arrives safely and undamaged on your customer’s doorstep? Firstly, it’s essential to invest in packaging that can withstand the rigours of transportation during the festive season, when warehouse operatives, reindeer, retail staff, and couriers are extra busy – and hence more prone to careless handling of fragile goods.

This could include using premium quality tissue paper for interior padding, including extra bubble wrap or a sustainable alternative in your boxes to protect items from vibrations and impacts, using foam inserts, or even double boxing if necessary. Extra care with your festive packaging can also protect goods against moisture damage from frost and cold weather conditions during storage and shipping.

In addition to choosing durable packaging materials, there are a few other ways you can protect your products from the risk of getting damaged during shipping, such as making sure all items are securely wrapped and tightly sealed in high quality gift bags so they don’t move around in the outer box during transit.

Include crystal clear instructions or warnings on any perishable and fragile items so they can be handled safely by your couriers before they reach their destination. And lastly, don’t forget to add tracking information on all shipments—this will help you and the customer determine where their package is at all times, helping avert customer complaints if your goods are delayed in transit.

Durable festive and gift packaging from Kudos Giftwrap

Ecommerce businesses need to be ready for an influx of orders in the run-up to Christmas – and the key to a profitable festive season is investing in high quality gift wrap that will protect your products during transit. At Kudos Giftwrap, we offer bespoke festive packaging for all types of ecommerce products, made from sustainable and durable materials at cost-effective prices. To discuss your requirements for Christmas 2023, please contact one of our team today on 01923 220055 or click here to request a quote.

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