For luxury retailers, a gift bag is more than packaging — it’s an extension of the brand experience. Choosing the right bag size ensures your products are presented beautifully, protected properly, and aligned with the premium expectations of your customers.

Gift bags are typically measured using Length × Width × Height. The length is the front of the bag, measured left to right. The width (or gusset) is the side depth that allows the bag to expand. The height is measured from the base of the bag to the top opening, excluding handles. Understanding this standard makes it easier to compare suppliers and select consistent sizes for your store.

When deciding which bag sizes to stock, start by reviewing your product range. Measure your most common items — including boxes, bottles, and multi-item purchases — at their widest, deepest, and tallest points. Always allow additional space for tissue paper, protective wrapping, and effortless placement. A bag that feels generous enhances the unboxing moment and avoids a tight or strained appearance.

Consider weight and structure as well. Luxury goods often require sturdier bags with reinforced bases and high-quality handles. Stocking a small, medium, and large core size usually covers the majority of transactions while maintaining a cohesive visual identity.

Labels explained:

• Length (L): Measure across the front of the bag
• Width (W): Depth from front to back
• Height (H): Measure from bottom of bag to top opening

If you’d like expert support selecting bag sizes that suit your brand and product mix, Kudos can help. Our team works closely with premium retailers to recommend practical, elegant packaging solutions that balance presentation, durability, and cost — ensuring every purchase leaves your shop looking as exceptional as it feels.