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Gold Silver Leaf Doublesided Counter Roll 7489Gold Silver Leaf Doublesided Counter Roll 7489
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Gold Silver Leaf Doublesided Counter Roll 7489

The Gold Silver Leaf has always been a popular choice for anyone wrapping a smaller gift. Being double-sided means you can have just one counter roll and enchant customers with atleast two different gift-finishes (Silver or Gold) before you start adding bows, ribbons, tags...
From $149.00
From $149.00
Pearlescent Silver Counter RollPearlescent Silver Counter Roll
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Pearlescent Silver Counter Roll

Our Pearlescent range is a superb choice if you want sophistication and a plain coloured wrap and works well with any size of gift. We recommend 30cm width as being the best size for gift wrapping jewellery and smaller items; 50cm width as a...
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From $52.00
Twilight Cream Counter Roll with Gold and Silver StarsTwilight Cream Counter Roll with Gold and Silver Stars
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Twilight Cream Counter Roll with Gold and Silver Stars

The Twilight Range is high quality gift-wrapping; traditionally a suitable choice for wrapping items small to medium in size, perhaps best alongside gold and silver accessories.  This latest edition includes tiny dots as well as gold and silver stars on a matt black background. Pattern...
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From $50.00
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Why Shredded Kraft Paper Is a Versatile Choice for Gift Packaging

by Elspeth Devine 16 Nov 2023
A box with shredded kraft paper inside used to protect the contents that will be put inside the box


Gift packaging is an integral part of the customer experience for luxury brands, giving you a golden opportunity to make a lasting positive impression. Shredded paper for boxes and other types of gift packaging is a versatile, eco-friendly option to elevate gift presentations. In this article, we will look at the main advantages of shredded kraft paper for gift packaging and how it can help boost customer retention and encourage positive reviews on social media.


1) Adaptability for diverse packaging styles

A key benefit of shredded kraft paper packaging is its adaptability to various products and packaging configurations. The soft texture and lightweight nature of the packaging enable it to conform around products without adding bulk and weight, keeping postage costs low.

In gift boxes, shredded paper makes an attractive filler around the contents, filling empty spaces and cradling items to prevent shifting and damage in transit and during handling. The shredded form also creates a nesting effect around the product, looking fuller than crumpled tissue would.

Placing shredded paper in gift bags provides cushioning whilst giving a finished look when it peeks out. The bag appears nicely filled without sagging for an upscale aesthetic. For gift baskets and hampers, shredded paper produces a tidy bed to artfully arrange assortments of food products and cosmetics, providing a clean and neutral backdrop to display foods, wines, soaps, and more. Filling gaps creates a cohesive presentation that brings out the best in your products while offering excellent protection from accidental damage.

Overall, shredded kraft paper is versatile for packaging diverse products, from clothing to specialty foods: its flexibility makes it useful across many applications.

2) Coloured shredded paper for packaging to match branding

Another vital advantage of shredded kraft paper is that it is available in a wide range of colours so it can match your branding and campaign aesthetic. This customisation makes an even more memorable unboxing experience for your customers, encouraging brand recognition and loyalty.

Choosing colours to complement product tones creates a stylish, pulled-together look. For example, burgundy paper pairs elegantly with wines, while blue shredded paper for boxes matches smartly with denim apparel. Surprising customers with coloured paper makes an impactful contrast to plain brown packaging, taking their experience to the next level.

3) Protects fragile goods in transit

Beyond aesthetics, shredded kraft paper packaging serves the functional purpose of protecting items during shipping and storage by providing padding that prevents jostling and damage. The shredding process creates fine, soft paper strips that cushion products from impacts by absorbing shock and vibration from movement that may otherwise damage the product. It also creates a barrier between multiple fragile objects, so that they don't knock against each other.

For glassware, electronics, and other delicate goods in particular, the padding minimises damage from shocks and vibration. As a result, customers receive their products safely, without disappointments or returns. The paper can also help insulate temperature-sensitive items: surrounding perishables or frozen products with shredded fill contributes to maintaining proper conditions in transit.

4) Enhances the tactile experience of unboxing

In addition to appealing aesthetics, shredded kraft paper improves tactile sensations during unboxing. Nowhere is this more critical than gift market, as it elevates the gift-giving experience by engaging the recipient on multiple sensory levels. For example, selecting finely shredded paper can create a silky, smooth feeling as customers remove the fill, evoking luxury and a sense of pampering. Conversely, wider shreds have a more rustic, organic, and sustainable texture. This natural roughness aligns with handmade, eco-conscious products.

5) Eco-friendly choice aligns with your sustainability goals

As consumers focus more on sustainability in their purchase decisions, eco-friendly packaging is increasingly important, especially for artisan and independent producers. Shredded kraft paper is biodegradable and compostable, making it an excellent choice for independent retailers in all sectors.

Choosing paper from renewable resources demonstrates your environmental commitment, which appeals to luxury customers who value eco-conscious practices. Furthermore, compared to plastic fillers and bubble wrap, kraft paper reduces waste. It's a natural material that breaks down cleanly, unlike synthetics.

Elevate your packaging with shredded kraft paper from Kudos Giftwrap

Shredded kraft paper provides versatility, visual appeal, and sustainability for gift packaging. Take advantage of the range of colours, textures, and uses to reinforce your brand identity. Contact us at Kudos Giftwrap today to source high-quality shredded paper for gift boxes and other packaging options that perfectly matches your products. Elevate the unboxing experience for your customers today.


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