Packaging is a crucial part of the retail business. It not only protects your products on the shelf and in transit but also helps to sell them in-store and online. That's why it's essential to choose the right packaging materials, like kraft paper for your ecommerce products. Here are three key advantages of using kraft paper for your packaging:

1. Highly durable

While packaging needs to look good on shelves and screens, it also needs to protect the products inside from damage in the post. Kraft paper is extremely strong and durable because more sulphur is used in production, resulting in lower lignin content.

Lignin is a compound that breaks down cellulose, making paper weaker. So, less lignin makes for a more robust final product, which is why kraft paper is also more resistant to punctures than traditional paper.

With kraft paper, you're already starting out with a material that's less likely to tear or break. So, using multiple layers of kraft paper in your packaging will ensure it can hold any product, regardless of shape and size. As a result, your products will be protected from damage, and your packaging will last longer.

2. Sustainable

In the age of sustainability and eco-friendly living, more and more consumers are looking for packaging that is less harmful to the environment. In fact, many will choose a product solely based on the packaging material.

Kraft paper requires fewer chemicals in production, and most of those chemicals are recovered and reused for future batches. The only by-products that aren't recycled are turpentine and tall oil. When it's time for disposal, kraft paper can easily be recycled at point of use. Even if it's not recycled, kraft paper is bio-degradable, meaning it will decompose on its own in the landfill site without harming the environment.

Switching to kraft paper for packaging materials is the environmentally responsible choice that will make your customers happy.

3. Enhanced presentation

Kraft paper isn't bleached during production, so it retains its natural brown colour. As a result, it has a rustic charm that immediately catches the eye and can make even the simplest products stand out on store shelves.

Kraft paper's simple design doesn't add excessive weight to the packaging, which can help you save on shipping costs. And because it's such a versatile material, you can use kraft paper for any packaging design.

Ready to switch to Kraft Paper?

If you're looking for an eco-friendly, durable, and stylish packaging material, kraft paper is the perfect choice. It will enhance your product's presentation and protect it from damage. Kudos Giftwrap can help with the wide range of sustainable packaging solutions we offer, including kraft paper. Contact us today to learn more.

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