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Gold Silver Leaf Doublesided Counter Roll 7489Gold Silver Leaf Doublesided Counter Roll 7489
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Gold Silver Leaf Doublesided Counter Roll 7489

The Gold Silver Leaf has always been a popular choice for anyone wrapping a smaller gift. Being double-sided means you can have just one counter roll and enchant customers with atleast two different gift-finishes (Silver or Gold) before you start adding bows, ribbons, tags...
From £115.00
From £115.00
Pearlescent Silver Counter RollPearlescent Silver Counter Roll
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Pearlescent Silver Counter Roll

Our Pearlescent range is a superb choice if you want sophistication and a plain coloured wrap and works well with any size of gift. We recommend 30cm width as being the best size for gift wrapping jewellery and smaller items; 50cm width as a...
From £39.75
From £39.75
Twilight Cream Counter Roll with Gold and Silver StarsTwilight Cream Counter Roll with Gold and Silver Stars
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Twilight Cream Counter Roll with Gold and Silver Stars

The Twilight Range is high quality gift-wrapping; traditionally a suitable choice for wrapping items small to medium in size, perhaps best alongside gold and silver accessories.  This latest edition includes tiny dots as well as gold and silver stars on a matt black background. Pattern...
From £38.50
From £38.50
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Want to boost your Sales? 5 Reasons your Company should invest In Ecommerce for your Business

by Elspeth Devine 04 Nov 2021

gold and silver gift box

Mobile technology was already transforming the retail world long before Covid closed down the high street. Fast, convenient, and safe, ecommerce has established itself as the ideal shopping medium for consumers and retailers alike, and Kudos Giftwrap are proud that our customised gift boxes are part of the story. Here are 5 reasons we think ecommerce is worth the investment for all retail businesses:

1) Expanding your reach

High streets can offer excellent retail experiences, but their geographical limitations will always narrow the potential audience. Humans are creatures of convenience, so shoppers are easily deterred by bad weather and travelling time. Expanding the reach of a brand requires thinking outside the box, and the creativity and choices offered by ecommerce create an ideal vehicle for this.

To embrace the potential of new audiences, it’s important to bring the immersive high-street experience straight to the doorstep, so expand your reach by combining an ecommerce platform with custom gift box packaging that sends a dynamic, brand-enhancing message.


2) Creating Exclusivity

Connecting with potential customers in a way that is personalised and meaningful is one of the great benefits of taking your business online. Advanced algorithms and data analytics can inform companies about what makes their markets tick, enabling organisations to design solutions that look and feel exclusive.

To generate an exclusive ecommerce experience, nourish and grow your data, and use it to create targeted packaging that responds to the values of your audience.


3) Building Meaningful Communication  

Consumers appreciate face-to-face customer service, but when bricks-and-mortar shops are hard to access or are closed due to lockdowns it can be a real challenge to keep meaningful communication flowing. With an ecommerce presence, organisations can demonstrate to their audience that they are still there, and still care.

To ensure that communication remains meaningful, even in a digital space, focus on authenticating the brand identity from the website right through to the unboxing experience.


4) Enhancing Visibility

When it comes to brand awareness, visibility is everything. With so many companies using the digital space as their main route to market, standing apart from the crowd requires becoming part of the action.

Forging a competitive advantage in the online world requires differentiating your brand through the quality of your customer experience, and bespoke gift packaging is an excellent way to offer that unique edge.


5) Taking Control of the Experience

Online retail gives companies an unprecedented level of control over the purchasing experience, with the unique opportunity to create memories, particularly during the unboxing phase. The right unboxing experience brings together shape, colour, and touch to generate the full impact of the brand.

When venturing into the ecommerce arena, brand creators can use carefully designed bespoke packaging to deliver brand values and vision straight to the customer’s doorstep.     


Find out more

Ecommerce is here to stay, offering retailers a diverse range of new opportunities to boost sales, grow ideas, and craft a competitive edge. To make brands come alive, packaging is the place to start. For more information, please give one of our ecommerce design team a call today.

Image Source: Unsplash

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