Skip to content

FREE DELIVERY ON ORDERS OVER £150+VAT (MAINLAND UK)

Cart
0 items

Popular Products

Gold Silver Leaf Doublesided Counter Roll 7489Gold Silver Leaf Doublesided Counter Roll 7489
Quick Add
Close
Quantity:1 Roll

Gold Silver Leaf Doublesided Counter Roll 7489

The Gold Silver Leaf has always been a popular choice for anyone wrapping a smaller gift. Being double-sided means you can have just one counter roll and enchant customers with atleast two different gift-finishes (Silver or Gold) before you start adding bows, ribbons, tags...
From £115.00
From £115.00
Close
Pearlescent Silver Counter RollPearlescent Silver Counter Roll
Quick Add
Close
Quantity:1 Roll

Pearlescent Silver Counter Roll

Our Pearlescent range is a superb choice if you want sophistication and a plain coloured wrap and works well with any size of gift. We recommend 30cm width as being the best size for gift wrapping jewellery and smaller items; 50cm width as a...
From £39.75
From £39.75
Close
Twilight Cream Counter Roll with Gold and Silver StarsTwilight Cream Counter Roll with Gold and Silver Stars
Quick Add
Close
Quantity:1 Roll

Twilight Cream Counter Roll with Gold and Silver Stars

The Twilight Range is high quality gift-wrapping; traditionally a suitable choice for wrapping items small to medium in size, perhaps best alongside gold and silver accessories.  This latest edition includes tiny dots as well as gold and silver stars on a matt black background. Pattern...
From £38.50
From £38.50
Close
Cart
0 items

Blog

Ideas for success in your Gift shop this Summer

by Ronnie Devine 15 Mar 2021
Great British Gift shops

There are almost 10,000 Independent gift shops across the UK. They are on almost every high street with a concentration in coastal towns that expect tourism. They are a vital part of every small town's economy.

With the Vaccine now making its mark, and the roadmap set to open up for the Summer, confidence is increasing and there is a general drive to get out and about, and get “back to normal”. However this year we are unlikely to see a flood to European destinations but an increase in lower cost, safer options like visiting the traditional Holiday places around the UK, and in the comfort of our own car. There is simply nothing like a long sunny weekend at the coast, great for families and something for all ages to enjoy.

In this safe space, there's little fear of online Gift retailers. All gift shops have their own niche, often managed by the owners with a personal passion for gifting. Visiting a Gift shop, walking along the High street, window shopping and passing the time of day are all part of enjoying a holiday. Holidaymakers will be out and ready to buy.

 

So here's 4 ideas to propel success in your gift shop this Summer

 

Be present, set up a window display, and keep the door open

Make sure you are open at the best times of the day.  Possibly stay open later, to give yourself the best chance. Never forget the barrier a shop door creates, it’s much easier for a customer to walk through a welcoming open doorway than to have to push open a closed door. Coming in should be a natural progression to first looking in the window.

 

The necessary Covid-measures

You hardly need to read it here but have the essentials; like the hand sanitiser, wipes if you are going to give customers a basket.  Follow the government guidance on reopening, customers will expect it.  And remember don’t get too close!

 

Greet your Customers, and Keep Smiling

If there’s one thing we want to do after the last 12 months of lockdowns... We want to meet people. We are gregarious, so say “hello” in a friendly way with a smile, and add “if you want help just ask”.  Make your customers feel instantly at home. Remember the media and Government has been encouraging them to buy local and to go on a UK holiday so just let them do it… And never forget smiles are so valuable.

 

Offer great service

Just being helpful is offering value to your customer.  If they have bought some giftwrap you could offer to wrap the Gift for them, this saves them time and they may not be very confident at wrapping their own gifts. You could charge for this or you could offer it as a complementary service. For large items you can offer to hold their purchase for picking up later as a convenience. In whatever you do keep the customer in mind and create a great shopping experience they can remember and you will succeed.

 

Here’s to the Great British Summertime we're looking forward to... the Summer of 2021.

Image Source: Unsplash

Memorable Unboxing Guide - Large CTA

Prev Post
Next Post
Someone recently bought a
[time] ago, from [location]

Thanks for subscribing!

This email has been registered!

Shop the look

Choose Options

Recently Viewed

Edit Option
this is just a warning
Login
Shopping Cart
0 items

Before you leave...

Take 20% off your first order

20% off

Enter the code below at checkout to get 20% off your first order

CODESALE20

Continue Shopping