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Gold Silver Leaf Doublesided Counter Roll 7489Gold Silver Leaf Doublesided Counter Roll 7489
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Gold Silver Leaf Doublesided Counter Roll 7489

The Gold Silver Leaf has always been a popular choice for anyone wrapping a smaller gift. Being double-sided means you can have just one counter roll and enchant customers with atleast two different gift-finishes (Silver or Gold) before you start adding bows, ribbons, tags...
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Pearlescent Silver Counter RollPearlescent Silver Counter Roll
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Pearlescent Silver Counter Roll

Our Pearlescent range is a superb choice if you want sophistication and a plain coloured wrap and works well with any size of gift. We recommend 30cm width as being the best size for gift wrapping jewellery and smaller items; 50cm width as a...
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Twilight Cream Counter Roll with Gold and Silver StarsTwilight Cream Counter Roll with Gold and Silver Stars
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Twilight Cream Counter Roll with Gold and Silver Stars

The Twilight Range is high quality gift-wrapping; traditionally a suitable choice for wrapping items small to medium in size, perhaps best alongside gold and silver accessories.  This latest edition includes tiny dots as well as gold and silver stars on a matt black background. Pattern...
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Case Studies

Case Study: In-Store Gift Wrapping Products for Too Faced by Estee Lauder

by Ronnie Devine 13 Nov 2023

Estee Lauder are one of the UK’s leading cosmetics, fragrance, and skincare brands, with an exciting range of products and a distinctive branded packaging style that immediately makes Estee Lauder products stand out on the shelf. We were delighted, therefore, when our customer Protega invited us to work in partnership to produce a range of in-store gift wrapping products for Estee Lauder’s Too Faced imprint as part of their “Always On Gifting Campaign”. Estee Lauder’s standalone Too Faced cosmetic brand is aimed at young adult customers in the Gen Z market, and includes a stylish variety of skin care, eye, face, and lip cosmetic products to suit a range of modern make-up styles.

Protega are an innovative eco-friendly packaging manufacturer, whose catalogue includes, among other products, a sustainable ‘Hexcel Wrap’ recycled paper alternative to bubble wrap, and eco-friendly alternatives to plastic airbags and polystyrene. We were excited to bring our experience of luxury bespoke packaging design to the shared project and looked forward to creating a packaging range for Estee Lauder that combined sustainable manufacturing with elegance, style, and quality.

The challenge

Estee Lauder’s challenge was to establish a new in-store gifting service to increase customer options for purchasing Too Faced cosmetic products as gifts. The packaging and gift wrap design element was a smaller element of a larger project involving a wide range of contractors and spanning all Too Faced UK retail outlets. It was important that the project was completed in time for the in-store gifting service to be launched in advance of the pre-Christmas present buying season.

How we helped

Our contribution to the project included bespoke designed gift wrap, gift bags, gift boxes, and luxury rope handle bags and ribbon, all printed with the beautiful Too Faced bespoke design, and including gold screen and foil print.

The Too Faced brand makes strong use of pinks and golds to create a fun and approachable cosmetic aesthetic for younger female customers, combined with a sense of style and sophistication. We aimed to capture this brand aesthetic through our packaging, while also injecting a sense of timeless beauty and charm to appeal to people purchasing the products as gifts for family and friends.

Bold lines and sharp edges were paired with delicate floral and bird motifs, and strong but subtle ribbon detail, to create a distinctive gift packaging style that speaks of luxury and attention to detail while fully aligning with the brand’s aesthetic.

Outcomes

The gift wrap, bags, and ribbon we produced were all branded using very different print methods! In order to ensure colour consistency and brand cohesion across the full product range, we worked closely with our partners at Protega and the creative team at Estee Lauder to meticulously curate a unified colour palette that reflected the Too Faced identity. Through collaborative brainstorming sessions, product testing and regular refinement, we were able to convey a harmonious blend of shades across the range so that all items complemented each other and the Too Faced brand.

The final packaging products were made available to a central distribution centre so that they could be distributed to individual stores as needed, and customers reportedly love the gift wrapping service!

Find out more

The teams at Protega, Estee Lauder, and Too Faced have been a pleasure to work with throughout this project and we were delighted with both the look and feel of our gift packaging range. To find out more about this project or to discuss what we can achieve for your brand, please get in touch today by calling 01923 220055.

 

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