Great packaging can make your products look more attractive to customers and improve your chances of selling them. How can you be sure you're getting the best packaging for your money? Here are the top five questions you should ask a potential packaging supplier before making a decision:
1. Do they offer custom packaging?
Customised packaging can be a game-changer for your branding. It lets you show off your company's personality and make a lasting impression on your customers. So, asking your potential supplier if they offer custom packaging options is essential. If they do, what kind of customisation do they offer? For example, can you print your logo on the packaging? What about special colours or designs?
2. What products do they specialise in?
Knowing what materials your potential supplier specialises in matters. The material used in your packaging will influence its overall design and feel. Consider whether the quality of the materials on offer aligns with your product. For example, if you have a luxury product, your packaging should match. So, make sure the supplier offers materials that match your vision.
Finally, think about safety. The material used in your packaging will determine how safe from damage your product is. If your product is fragile, you'll need packaging to protect it during transport.
3. Are they sustainable?
Environmentally friendly packaging has become increasingly important to consumers. In fact, many consumers will choose one product over another if the packaging is more sustainable. So, asking your potential supplier about their sustainability credentials is essential. Do they use recycled materials? Are their products recyclable? Are they made from sustainable sources?
Using sustainable packaging solutions will help you attract customers who appreciate that you share their vision for a greener future.
4. What features do they offer?
When looking for packaging, consider what features the packaging supplier offers. If you want to take your packaging design to the next level, you will need a packaging supplier who can support your vision with plenty of features.
Consider services such as bespoke lamination finishes, incorporating additional slots or pouches, and more. These extras will give your packaging a "wow" factor and make it really stand out from the competition.
5. What is their pricing?
If you're on a tight budget, you'll need to find a packaging supplier whose prices fit your needs. Analyse their price ranges before you decide what supplier to work with. Also, check out any reviews you can find from past customers to get an idea of the quality you can expect for the price.
Just remember that price shouldn't be the only deciding factor. The cheapest supplier might not offer the best quality materials or features. So, it's essential to strike a balance between price and quality when choosing a packaging supplier.
Ready to choose a packaging supplier?
Asking these five questions will help you find the right gift packaging supplier for your business. With the right supplier on your side, you'll be able to take your product packaging to the next level and really impress your customers.
If you're looking for high-quality gift packaging that will make your products stand out on the shelf, on the doorstep, and online, then Kudos Giftwrap is the supplier for you. We offer a comprehensive range of artisan gift packaging solutions for all types of ecommerce product. With so many options available, we're sure to have the perfect packaging solution for your business. Contact us today, and we'll be happy to answer all these questions and more.