As the festive season draws near, customers are stepping into your distillery not just for their favourite spirits—but for gifts, experiences, and that extra touch of Christmas magic. This is your moment to create memorable shopping experiences that also increase revenue through smart, seasonal upselling.

Whether you run a bustling retail outlet, a tasting room, or offer online orders, here’s how to make the most of the Christmas period:

🧺 1. Curate Festive Gift Packs

Create ready-to-go Christmas gift bundles that feature your most popular products. Pair a signature gin or whisky with:

• Branded glassware

• Cocktail mixers or botanicals

• Limited-edition liqueurs or miniatures

💡 Tip: Offer a “build your own gift box” option in-store for a personalised experience that encourages upselling.

🎁 2. Highlight Premium or Limited Releases

Shoppers love exclusivity during the holidays. Promote your special editions, barrel-aged batches, or small-batch releases as the perfect premium gift.

• Use signage or shelf talkers in-store

• Create tasting notes or story cards to add perceived value

• Train staff to upsell by emphasizing quality, rarity, or craftsmanship

🎀 3. Offer Personalisation & Gift Services

Add-ons like engraving, gift-wrapping, or handwritten notes can turn a simple purchase into a thoughtful gift. These services are especially attractive in-store where customers can see and feel the quality.

• Offer luxury wrapping for a small fee

• Use ribbons, tissue paper, or branded boxes for a professional look

• Let customers pre-order gifts for collection closer to Christmas

👋 4. Empower Staff with Upsell Talking Points

Your team is key to increasing basket value. Train them to:

• Recommend premium alternatives (“If you like this, you’ll love our aged version”)

• Suggest add-ons (“Would you like to include a garnish set or a branded glass?”)

• Mention any bundle offers or limited-time discounts

🛒 5. Extend the Experience Online

If you sell online, mirror your in-store promotions and bundles digitally. Make it easy for customers to:

• Order gift packs with shipping or click-and-collect

• Add extras at checkout (gift wrap, accessories, etc.)

• Book distillery tours or tasting vouchers as gifts

Make This Season Count

Christmas isn’t just a busy season—it’s a chance to showcase your distillery’s unique character, craftsmanship, and care. By offering thoughtful upsells and festive enhancements, you’ll give customers more reasons to buy—and come back.

🧑🎄 Need help planning your Christmas retail strategy? From product displays to promotional ideas, we’re here to support you. Contact us here.