Preparing for Christmas: A Golden Opportunity to Upsellš
As the festive season draws near, customers are stepping into your distillery not just for their favourite spiritsābut forĀ gifts, experiences, and that extra touch of Christmas magic. This is your moment to create memorable shopping experiences that also increase revenue through smart, seasonal upselling.
Whether you run a bustling retail outlet, a tasting room, or offer online orders, hereās how to make the most of the Christmas period:
š§ŗ 1. Curate Festive Gift Packs
Create ready-to-go Christmas gift bundles that feature your most popular products. Pair a signature gin or whisky with:
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Branded glassware
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Cocktail mixers or botanicals
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Limited-edition liqueurs or miniatures
š” Tip: Offer a ābuild your own gift boxā option in-store for a personalised experience that encourages upselling.
š 2. Highlight Premium or Limited Releases
Shoppers love exclusivity during the holidays. Promote your special editions, barrel-aged batches, or small-batch releases as the perfect premium gift.
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Use signage or shelf talkers in-store
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Create tasting notes or story cards to add perceived value
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Train staff to upsell by emphasizing quality, rarity, or craftsmanship
š 3. Offer Personalisation & Gift Services
Add-ons like engraving, gift-wrapping, or handwritten notes can turn a simple purchase into a thoughtful gift. These services are especially attractive in-store where customers can see and feel the quality.
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Offer luxury wrapping for a small fee
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Use ribbons, tissue paper, or branded boxes for a professional look
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Let customers pre-order gifts for collection closer to Christmas
š 4. Empower Staff with Upsell Talking Points
Your team is key to increasing basket value. Train them to:
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Recommend premium alternatives (āIf you like this, youāll love our aged versionā)
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Suggest add-ons (āWould you like to include a garnish set or a branded glass?ā)
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Mention any bundle offers or limited-time discounts
š 5. Extend the Experience Online
If you sell online, mirror your in-store promotions and bundles digitally. Make it easy for customers to:
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Order gift packs with shipping or click-and-collect
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Add extras at checkout (gift wrap, accessories, etc.)
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Book distillery tours or tasting vouchers as gifts
Make This Season Count
Christmas isnāt just a busy seasonāitās a chance to showcase your distilleryās unique character, craftsmanship, and care. By offering thoughtful upsells and festive enhancements, youāll give customers more reasons to buyāand come back.
š§š Need help planning your Christmas retail strategy? From product displays to promotional ideas, weāre here to support you. Contact us here.