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Gold Silver Leaf Doublesided Counter Roll 7489Gold Silver Leaf Doublesided Counter Roll 7489
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Gold Silver Leaf Doublesided Counter Roll 7489

The Gold Silver Leaf has always been a popular choice for anyone wrapping a smaller gift. Being double-sided means you can have just one counter roll and enchant customers with atleast two different gift-finishes (Silver or Gold) before you start adding bows, ribbons, tags...
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Pearlescent Silver Counter RollPearlescent Silver Counter Roll
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Pearlescent Silver Counter Roll

Our Pearlescent range is a superb choice if you want sophistication and a plain coloured wrap and works well with any size of gift. Other Silver Giftwrap options click here Weight of paper: 90gsm White coated paper, 100% Recyclable Accessories shown in pictures: BlueĀ Metallic...
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Twilight Cream Counter Roll with Gold and Silver StarsTwilight Cream Counter Roll with Gold and Silver Stars
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Twilight Cream Counter Roll with Gold and Silver Stars

The Twilight Range is high quality gift-wrapping; traditionally a suitable choice for wrapping items small to medium in size, perhaps best alongside gold and silver accessories.Ā  This latest edition includes tiny dots as wellĀ as gold and silver stars on a matt black background. Pattern...
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Preparing for Christmas: A Golden Opportunity to UpsellšŸŽ„

by Jeannette Jones 24 Jun 2025

As the festive season draws near, customers are stepping into your distillery not just for their favourite spirits—but forĀ gifts, experiences, and that extra touch of Christmas magic. This is your moment to create memorable shopping experiences that also increase revenue through smart, seasonal upselling.

Whether you run a bustling retail outlet, a tasting room, or offer online orders, here’s how to make the most of the Christmas period:


🧺 1. Curate Festive Gift Packs

Create ready-to-go Christmas gift bundles that feature your most popular products. Pair a signature gin or whisky with:

  • Branded glassware

  • Cocktail mixers or botanicals

  • Limited-edition liqueurs or miniatures

šŸ’” Tip: Offer a ā€œbuild your own gift boxā€ option in-store for a personalised experience that encourages upselling.


šŸŽ 2. Highlight Premium or Limited Releases

Shoppers love exclusivity during the holidays. Promote your special editions, barrel-aged batches, or small-batch releases as the perfect premium gift.

  • Use signage or shelf talkers in-store

  • Create tasting notes or story cards to add perceived value

  • Train staff to upsell by emphasizing quality, rarity, or craftsmanship


šŸŽ€ 3. Offer Personalisation & Gift Services

Add-ons like engraving, gift-wrapping, or handwritten notes can turn a simple purchase into a thoughtful gift. These services are especially attractive in-store where customers can see and feel the quality.

  • Offer luxury wrapping for a small fee

  • Use ribbons, tissue paper, or branded boxes for a professional look

  • Let customers pre-order gifts for collection closer to Christmas


šŸ‘‹ 4. Empower Staff with Upsell Talking Points

Your team is key to increasing basket value. Train them to:

  • Recommend premium alternatives (ā€œIf you like this, you’ll love our aged versionā€)

  • Suggest add-ons (ā€œWould you like to include a garnish set or a branded glass?ā€)

  • Mention any bundle offers or limited-time discounts


šŸ›’ 5. Extend the Experience Online

If you sell online, mirror your in-store promotions and bundles digitally. Make it easy for customers to:

  • Order gift packs with shipping or click-and-collect

  • Add extras at checkout (gift wrap, accessories, etc.)

  • Book distillery tours or tasting vouchers as gifts


Make This Season Count

Christmas isn’t just a busy season—it’s a chance to showcase your distillery’s unique character, craftsmanship, and care. By offering thoughtful upsells and festive enhancements, you’ll give customers more reasons to buy—and come back.


šŸ§‘šŸŽ„ Need help planning your Christmas retail strategy? From product displays to promotional ideas, we’re here to support you. Contact us here.

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