At first glance, Printed Gift wrap feels like a small detail. But in the world of corporate gifting—where scale, consistency, cost, and brand all collide—choosing between wrapping sheets and wrapping rolls can quietly make (or break) your efficiency. So when is the right time to stick with sheets, and when does it make sense to graduate to rolls?

Let’s unwrap it.

Sheets: Precision, Control, and Clean Presentation

Wrapping sheets are the go-to choice when consistency is king. If you’re wrapping the same size box over and over again—think curated gift boxes, PR mailers, or uniform event giveaways—custom-cut sheets are hard to beat. You can size them perfectly to the box, which means clean folds, minimal effort, and a polished finish every single time.

Sheets also shine when it comes to printing. Bespoke printed sheets are far more accessible from a cost and quantity perspective. Because they’re printed flat, minimum order quantities are lower and setup costs are more manageable. That makes sheets ideal for limited runs, seasonal campaigns, or brands that like to refresh designs often.

That said, sheets can introduce waste if you’re not careful. If your sheet size is based on the largest box you wrap, but most of your gifts are smaller, you may find yourself trimming excess paper. Sometimes that “waste” can be repurposed for smaller items—but not always. Over time, those offcuts can add up.

Sheets are best when:

• You’re wrapping mostly one box size

• Presentation consistency matters

• You want bespoke print without massive minimums

• You have plenty of space and elbow room, bench top height

• You value speed and simplicity on the packing line

Rolls: Flexibility, Flow, and Less Waste (When done right!)

Wrapping rolls step in when variety enters the picture. If your gifting program includes a range of box sizes, rolls offer flexibility that sheets simply can’t. You cut exactly what you need, when you need it—no pre-set dimensions, no forced leftovers.

When you’re using the right roll width for the majority of your gifts, waste is typically lower than with oversized sheets. Rolls also feel faster and more fluid in high-volume environments, especially when paired with dispensers or packing benches.

The trade-off? Printing.

Fully bespoke printed rolls require commitment. To create a printed roll, production starts with a jumbo roll, and the setup only makes sense at scale. Most print runs demand around 5,000 to 10,000 metres to justify the setup time and cost. That’s perfect for established programs with predictable volume—but less ideal for testing, experimenting, or short campaigns.

Rolls are best when:

• You’re wrapping multiple box sizes

• Volume is high and consistent

• Space is at a premium

• You want to minimise waste at scale

• Your design is locked in long-term

So… When is the right time to Switch?

If your gifting operation is growing, becoming more varied, or hitting serious volume, rolls can be a natural evolution. But sheets remain incredibly powerful for controlled, design-led, or lower-volume programs.

The real win? Choosing the format that matches how you actually wrap—not just what looks good on paper. Because the coolest gift wrap isn’t just beautiful—it’s smart, efficient, and built for the way you work.

Need help deciding?  Be free to send Kudos your annual usage to ascertain the best outcome for your needs.