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Gold Silver Leaf Doublesided Counter Roll 7489Gold Silver Leaf Doublesided Counter Roll 7489
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Gold Silver Leaf Doublesided Counter Roll 7489

The Gold Silver Leaf has always been a popular choice for anyone wrapping a smaller gift. Being double-sided means you can have just one counter roll and enchant customers with atleast two different gift-finishes (Silver or Gold) before you start adding bows, ribbons, tags...
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Pearlescent Silver Counter RollPearlescent Silver Counter Roll
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Pearlescent Silver Counter Roll

Our Pearlescent range is a superb choice if you want sophistication and a plain coloured wrap and works well with any size of gift. We recommend 30cm width as being the best size for gift wrapping jewellery and smaller items; 50cm width as a...
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Twilight Cream Counter Roll with Gold and Silver StarsTwilight Cream Counter Roll with Gold and Silver Stars
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Twilight Cream Counter Roll with Gold and Silver Stars

The Twilight Range is high quality gift-wrapping; traditionally a suitable choice for wrapping items small to medium in size, perhaps best alongside gold and silver accessories.  This latest edition includes tiny dots as well as gold and silver stars on a matt black background. Pattern...
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Why your Ecommerce business needs an Effective Packaging Strategy

by Elspeth Devine 04 Jan 2024

An ecommerce business owner with a large number of orders for her successful business who could benefit from using an effective packaging strategy

Running a purely online business is in many ways more challenging than operating a high street or hybrid business. While you don't have to worry about physical shop displays, footfall, lease, and operating overheads, you do need to put thought into the packaging and presentation of your products – as you won’t have the benefit of customers being able to tangibly experience your products in-store before they purchase. For ecommerce sellers of all sizes, therefore – from independent retailers to large SMEs - product packaging strategy is integral to success.

 

A solid product packaging strategy is vital for business success

For companies involved in the production, retail, and distribution of products, product packaging strategy is especially critical. Packaging plays an outsized role in the representation of your brand; the look and feel of your packaging impacting your customers' perception of your business.

Attractive, sturdy, and well-designed packaging makes a great first impression on shoppers, showing them that your business cares about presenting a quality product. Conversely, low-quality or excessive packaging gives the impression that you cut corners or don't value their experience - or that you are wasteful or unsustainable in your packaging strategy.

Packaging shapes your brand's image in customers' minds

For most digital-first customers today, your product's packaging provides the first physical interaction they have with your brand. This shapes their initial perceptions and impressions profoundly, so making sure this experience meets and exceeds their expectations is crucial.

Attractive, unique packaging design makes a strong positive first impression on customers, demonstrating that your business pays attention to detail. Using custom printing and your brand colours and logo on packaging builds brand recognition, while premium packaging materials can increase the perceived value of your products in buyers' minds.

Packaging can be a powerful marketing & sales tool

With well-designed, premium Ecommerce packaging solutions, you can turn a routine unboxing into a memorable experience for your customers and their gift recipients. The "wow" factor of opening an elegantly packaged product triggers positive emotions that subconsciously become associated with your brand, cultivating higher levels of customer satisfaction.

Beautiful packaging also attracts attention and grabs interest when customers first encounter your products, influencing future purchase decisions. Investing in excellent ecommerce packaging solutions also helps reduce returns and keeps acquisition costs low. When customers have a great unboxing experience, they are less likely to return an order over a minor issue.

Robust packaging reduces product damage costs

One of the key purposes of product packaging is to protect the items inside. Without secure packaging, ecommerce products get damaged or broken during storage and transit. Then you incur additional expenses replacing the order or refunding the customer.

With packaging designed to safeguard products throughout the order journey, you avoid costs associated with damages. An effective product packaging strategy minimises the losses caused by returns and replacements.

A winning strategy considers packaging costs

When developing your packaging strategy, carrying out a full cost analysis of the risks and benefits is essential. You want packaging that delivers the required results in the most cost-effective way without excessively impacting your bottom line. To do so, consider the costs of packaging materials, production, storage, and transportation, and work closely with your packaging partner or supplier to identify the best materials and methods to minimise expenses. Without careful cost analysis, packaging can become a disproportionately large expense.

Develop an effective product packaging strategy with Kudos Giftwrap's expertise

To develop an effective and sustainable packaging strategy tailored to your specific business needs, work with experts such as Kudos Giftwrap. Our experienced team can help formulate a strategy to cost-effectively achieve your business goals. Contact us today to get started on creating a winning product packaging strategy for your online business.

 

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