Selecting a type that works well for your Brand: Plain or Printed, Metallic, Patterned or Environmentally-friendly Recycled

Using tissue paper adds an instant sense of care and refinement. It’s one of those small details that quietly elevates the entire unboxing experience. But once you start exploring options, the variety can feel overwhelming—finishes, weights, colours, sustainability credentials, and print possibilities all come into play.

So here’s a clear, updated guide to help you choose tissue paper that reflects quality and attention to detail.

Understanding Tissue Finishes: MF vs MG

Two of the most common finishes are MF (machine-finished) and MG (machine-glazed), and the difference is more than just technical.

MF tissue has a soft, matte appearance on both sides. It’s crisp, lightly translucent, and produces that satisfying “scrunch” associated with premium packaging. This is often the go-to for brands looking to convey understated luxury.

MG tissue, by contrast, has a glazed (slightly shiny) surface on one side and tends to feel smoother and softer. It can appear a touch heavier and is often preferred where a sleeker finish is desired.

Why Acid-free matters

If presentation and product care matter to you, acid-free tissue is essential. With a neutral pH (7 or above), it prevents discolouration or damage over time—particularly important for garments, prints, and delicate items.

Today, most high-quality tissue papers are acid-free as standard, and for good reason: it protects both your product and your brand reputation.

What defines Quality?

Not all tissue paper is created equal. Lower-grade options can feel limp or rough, often due to shorter fibres or lower weight. While weight (measured in gsm) plays a role, it’s not the full story.

A premium tissue typically has:

• A crisp, responsive feel
• Strong yet lightweight fibres
• A subtle “rustle” when handled

That audible texture—the scrunch—is often a tell tale sign of quality.

Colour: Standard vs Bespoke

Classic colours like white and black remain timeless for a reason—they’re versatile, elegant, and always on-brand. But if you’re aiming for a distinctive look, bespoke colour matching is an option.

Pantone matching or custom dyeing can achieve precise brand alignment, though minimum order quantities and lead times will increase. A practical starting point is always to explore standard ranges first—you might find a near-perfect match without the added complexity.

Standard Colours https://kudosgiftwrap.co.uk/collections/plain-tissue-paper

Under this product you'll see a range of standard colours that are available, contact us to discuss your preference https://kudosgiftwrap.co.uk/products/kudos-premium-quality-black-tissue-paper-flat-ream-pack

Printed & Metallic Finishes

For added impact, printed tissue offers a powerful branding opportunity. From subtle logo repeats to bold, full-colour designs, print can transform simple packaging into something memorable.

Metallic tissue—typically available in gold, silver, or bronze—delivers a premium feel straight out of the box. It’s ideal for seasonal packaging or when you want a more elevated finish without committing to large bespoke runs.

Printed Tissue paper https://kudosgiftwrap.co.uk/pages/bespoke-tissue-paper

Metallic Tissue paper https://kudosgiftwrap.co.uk/collections/metallic-tissue-paper

Recycled & Responsible Choices

Sustainability is no longer a niche consideration. Recycled tissue options offer both environmental benefits and a distinctive aesthetic—particularly natural or kraft tones.

Look out for FSC-certified materials, which ensure fibres are sourced from responsibly managed forests. Recycled tissue can also be printed, giving you flexibility without compromising on environmental values.

Eco-Tissue paper https://kudosgiftwrap.co.uk/products/eco-tissue-paper-mg-natural-20gsm-flat-ream-pack

Final Thought

The right tissue paper does more than wrap a product—it communicates your brand’s standards. Whether you choose crisp MF, smooth MG, classic colours, or something fully bespoke, the key is consistency and quality.

Because when the details are right, Customers notice.

Ready to elevate your packaging with the perfect tissue paper? At Kudos Giftwrap, our friendly team is here to help—whether you need pallet deals, colour matching, or bespoke printed tissue for a truly standout look. We love bringing your vision to life. Get in touch today and let’s create something memorable together!