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Gold Silver Leaf Doublesided Counter Roll 7489Gold Silver Leaf Doublesided Counter Roll 7489
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Gold Silver Leaf Doublesided Counter Roll 7489

The Gold Silver Leaf has always been a popular choice for anyone wrapping a smaller gift. Being double-sided means you can have just one counter roll and enchant customers with atleast two different gift-finishes (Silver or Gold) before you start adding bows, ribbons, tags...
From £115.00
From £115.00
Pearlescent Silver Counter RollPearlescent Silver Counter Roll
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Pearlescent Silver Counter Roll

Our Pearlescent range is a superb choice if you want sophistication and a plain coloured wrap and works well with any size of gift. We recommend 30cm width as being the best size for gift wrapping jewellery and smaller items; 50cm width as a...
From £39.75
From £39.75
Twilight Cream Counter Roll with Gold and Silver StarsTwilight Cream Counter Roll with Gold and Silver Stars
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Twilight Cream Counter Roll with Gold and Silver Stars

The Twilight Range is high quality gift-wrapping; traditionally a suitable choice for wrapping items small to medium in size, perhaps best alongside gold and silver accessories.  This latest edition includes tiny dots as well as gold and silver stars on a matt black background. Pattern...
From £38.50
From £38.50
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Elevate Your Whisky Packaging: Creative ideas for Distillery Marketing Teams this Christmas

by Ronnie Devine 04 Jun 2024

The holiday season is a prime time for gift-giving, and for many, a bottle of fine whisky or liquor is the perfect present. For distillery marketing teams, this is an excellent opportunity to make your products stand out on the shelves. How about making this Christmas extra special for your customers? By incorporating small, thoughtful extras into your packaging, you can enhance the appeal of your products and attract more buyers. Here are some innovative ideas to help you design standout packaging for this festive season.

1. Bespoke Printed Gift Tag

One of the simplest yet most impactful enhancements is adding a bespoke printed gift tag to your bottles. Custom tags can feature the recipient’s name, a festive message, or even a meaningful quote. This personal touch can transform your product into a keepsake.

Consider offering tags with beautiful calligraphy scripts and holiday themes. For example, a tag could read, “Merry Christmas! Enjoy this special whisky and the joy of the season. Cheers to many more memorable moments.” Such messages add a sentimental value that can make your product a preferred choice for gift-givers.

2. Personalised Whisky Glasses

Include a set of personalised whisky glasses in your packaging. These glasses could be etched with the buyer’s initials or a special date, enhancing the gift's perceived value. This not only makes the purchase more attractive but also provides an additional reason for customers to choose your brand over others.

3. Infusion Kits

Appeal to the adventurous spirit of whisky enthusiasts by offering infusion kits with your bottles. These kits can include various herbs, spices, and dried fruits, allowing consumers to infuse their whisky with unique flavors. Infusion kits add an element of fun and creativity, making your product stand out.

4. Custom Bottle Labels

Design custom labels for your holiday bottles. These can range from humorous and light-hearted to elegant and sophisticated, depending on your brand's image. Custom labels not only make your product eye-catching but also provide a personalised touch that can increase its appeal as a gift.

5. Whisky Stones or Ice Moulds

Incorporate whisky stones or themed ice moulds into your packaging. Whisky stones are a stylish and functional addition, as they chill drinks without diluting them. Themed ice molds, such as those shaped like Christmas trees or snowflakes, add a festive touch. These extras enhance the overall gifting experience and can be a unique selling point for your brand.

6. Tasting Notes and Pairing Suggestions

Provide a small booklet with tasting notes and pairing suggestions. This can guide consumers on how to best enjoy their whisky, adding educational value to the purchase. Include information about the origin of the whisky, its flavor profile, and suggested food pairings. This thoughtful addition can make your product more appealing to both novices and connoisseurs.

7. Decorative Boxes or Bags

Packaging is crucial, especially during the holiday season. Present your bottles in decorative boxes or bags that reflect the festive spirit. Choose designs that are both elegant and functional, ensuring that the packaging enhances the unwrapping experience. High-quality packaging can significantly boost the perceived value of your product.


By adding thoughtful extras to your whisky packaging, you can create a more compelling and attractive product for the holiday season. Bespoke printed gift tags, personalised glasses, infusion kits, custom labels, whisky stones, tasting notes, and decorative packaging are all excellent ways to enhance your offering. These small additions can make a significant difference in attracting consumers and encouraging them to choose your brand for their holiday gifts. This Christmas, elevate your packaging to make your whisky the perfect gift that stands out in the market. Cheers to a successful and festive selling season!

If you need help, please reach out to one of the team to discuss your needs.


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